on December 26, 2007 by Wolf in Tech_Review, Comments (0)

Don’t Engage in “Actionable” Engineering Plans

Wolf Halton

Marketing-speak 101 Word for the day: Actionable

Defining IT’s Role in Actionable Sales Planning

This is an actual title I received from one of the white-paper producers to which I am subscribed. By reading into the various articles it is plain that they believe this word “Actionable” has something to do with being active or producing an effect. It doesn’t mean that at all.

Actionable means that others may take a legal action against the person in question. It is not complementary or wise to suggest anybody take a course of action that might be viewed as actionable.

Definitions of actionable on the Web:

  • When enough facts or circumstances are collected to legally file a legitimate lawsuit. If the necessary facts to prove a case cannot represent a … ww.attorneykennugent.com/library/index.html

  • Measurable, tangible results. ww.stealingshare.com/terminology.asp [Not surprisingly, this one is an Advertising Agency]

  • That which can legally be made the grounds of a law suit. ww.brown-ohaver.com/dictionary.html

  • affording grounds for legal action; “slander is an actionable offense” ordnet.princeton.edu/perl/webwn

  • A lawsuit is a civil action brought before a court in which the party commencing the action, the plaintiff, seeks a legal remedy. Often, one or more defendants are required to answer the plaintiff’s complaint. …
    en.wikipedia.org/wiki/Actionable

    • Use the extra words to let people know you have an offer or opportunity upon which they might want to ACT, rather than offering them a risky proposition that will land them in court as the defendant. That’s all for today. Have a great weekend!

     

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