How a Geek Markets a Web Site

I have put up a web site called http://goodcoffeedirect.com/  My talent lies mostly in getting the sites working, and so this is an interesting one for me in that I am having to figure out how to market the site.  I have done a lot of reading on this topic, but this is really the first time I have taken a site into the category of successfully making sales.  Usually, the people I made sites for would handle that themselves.  Since this issue will be almost entirely about marketing and how to do it, I am doing this one at my blog on http://www.mymarketingmafia.com

If there is an interesting part that is more tech than marketing, I will write it up here.