Graphics for your website or blog
As the owner of a business, you are aware that the world has changed and you must have a web site. Not having a web site today would be like a business not having a phone number in 1987.
The next piece of the puzzle is to answer the question “Buy or Build?”
You will spend money on it regardless of your answer. Even if you build it yourself on a free hosting area, you will spend your time (time is money) to learn how to do the many different tasks included in web design and development.
One of the issue you face whether you buy or build is the issue of “Where do you get the appropriate images for your site, especially important if you want to use images that have live models. One excellent resource for royalty-free images is Fotolia.com.
- Their prices are exceptional, compared to buying images on the open market
- Their selection is excellent
- Their license structure is simple and understandable.
One problem that shows up in small business is that they really need an art director (somebody who can make good decisions about what makes a graphic image acceptable in a given location) rather than an artist-in-residence. An artist in residence will set a very personal stamp on all the art or photos chosen for your company’s marketing and PR, but an art director has much less ego involved when choosing the images for a given marketing piece or blog post.
If you have no art director, the rule of thumb is that the perfect image can bring the point of your article or marketing home better than 1000 words, but the wrong image can do more harm than no images at all.
Possibly the most important point to make about choosing pictures is the danger of legal action when you use images improperly. A stolen or improperly-used licensed image that gets used on your web site can cost thousands in legal fees, if the owner decides to sue you for the theft of their intellectual property. A company like fotolia.com that has a guaranteed royalty-free celection, and has gotten releases for use from all their models, can give you great peace of mind.
Here is a link where you can look at the details about Fotolia https://www.fotolia.com/stock-photos-for-bloggers