What is wrong with your web site?
Are you helping your customer keep their options open? That is not your job. If they are at your site they have already decided to shut down a few options. Many sites use a shotgun approach and their owner cannot understand why there are so many abandoned shoping carts, or how if they have so much traffic, they have so few sales from the site. I wrote an article on this at examiner.com:
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Add your comment below – What do you think this site is for?
Your answer is the right answer! You are the customer of this site and so you are the final arbiter of what the site is about.
I may have a different view, but if I am not making it easy for you to see that purpose, then it is my fault that you don’t know why I put the site up.
Poll your own customers. Did you do a good job explaining their reason to be there?
Did you just expect them to magically “know”?