on January 31, 2013 by Wolf in Site Improvements, Comments (7)

What is wrong with your web site?

Are you helping your customer keep their options open?  That is not your job.  If they are at your site they have already decided to shut down a few options.  Many sites use a shotgun approach and their owner cannot understand why there are so many abandoned shoping carts, or how if they have so much traffic, they have so few sales from the site.  I wrote an article on this at examiner.com:

http://www.examiner.com/article/do-not-waste-your-customers-time
(opens in new tab)

Add your comment below – What do you think this site is for?
Your answer is the right answer! You are the customer of this site and so you are the final arbiter of what the site is about.

I may have a different view, but if I am not making it easy for you to see that purpose, then it is my fault that you don’t know why I put the site up.

Poll your own customers. Did you do a good job explaining their reason to be there?
Did you just expect them to magically “know”?

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7 Comments

  1. ROI for Sales blog

    February 11, 2013 @ 2:11 pm

    I’m always amazed how many links on websites take you to OTHER websites. Why???

  2. Walt Smith

    February 11, 2013 @ 4:22 pm

    I was reading your article and found some great information that I would like to use on my site. Thank for your information.

  3. Jeff Gilden

    March 4, 2013 @ 11:23 pm

    We do not do a good job of polling our customers. We are in the process of creating a survey for that purpose so we can give better customer service. This post was inspiring for our process! Thanks for sharing!

  4. srinivas

    March 11, 2013 @ 8:17 pm

    Nice Post,Keep posting informative content….very helpful for me…

  5. A Web designer

    March 23, 2013 @ 3:54 pm

    Information.. Thats what THIS ste seems to be all about. Script snippits and usefull troubleshooting tips i think would be a god area to ocus on.

  6. Wolf

    April 1, 2013 @ 7:28 am

    I like doing snippets and troubleshooting. That is my every day.
    -Wolf

  7. Du hoc

    April 25, 2013 @ 5:17 am

    Thanks for your post !

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